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Why Aveda

Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society.

At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

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NEW AT AVEDA

Aveda Plus Rewards

Sign up for Aveda Plus Rewards! Aveda’s updated rewards program now features more gifts, more special offers, and more opportunities to redeem your points.

  • Exclusive gifts and events
  • Free gift and 2x points on your birthday
  • 15 new Aveda retail gifts
  • Free standard shipping on EVERY Aveda.com order
  • Earn points on all Aveda purchases: $1 = 10 points

Already a member of Pure Privilege℠? Nothing for you to do—your points have been seamlessly transferred to the Aveda Plus Rewards Program.